We do fundraising from acquisition to legacy – and everything in-between.

Strategy & Planning

Donor Acquisition

Recruit new supporters without them feeling recruited. Our long-term approach Donor Acquisition services review your recruitment strategy and looks at multi-channel capabilities, online & offline, above & below the line.

Donor Development & Stewardship

Acquisition can be expensive, so nurturing and retaining supporters is key. Using our Donor Development & Stewardship expertise, we build strong relationships with supporters through stories and engagement. This is led by one simple rule, the more engagements a supporter makes, the higher their lifetime value will be.

Brand & Proposition Development

In a crowded marketplace, getting a cut-through brand message and proposition is decisive. Our full-service Brand & Proposition Development services include Workshops, Adcept Development, Concept Testing and Analysis.

Customer Relationship Management

Managing your supporter comms is no small feat. That’s why On are here to help you get it right. Using in-depth insight we’ll create a tailored CRM Plan that will improve supporter relationships, increase engagement and lift retention.

Events & New Product Development

At On our proven 4D strategy underpins how we approach Event Planning and Product Development. Whether you’re looking to launch a new product or event, or need help boosting the performance of an already developed offering, our Planning team have expertise in leading the development through every stage of the process.

Legacy & In-memoriam

Speaking about legacies shouldn’t be scary. Our innovative Legacy Workshop helps you understand why your supporters pledge a legacy donation, making talking about legacy less scary, allowing you to start more meaningful legacy conversations with your supporter base.

This understanding, combined with our life-review approach, is already helping us to shape legacy strategies with our clients that are boosting legacy income.

Alumni Fundraising

Our approach to alumni fundraising is simple, leverage pride and nostalgia. We work with you to understand your alumni network and have a proven track record of establishing a fundraising culture in educational institutions. Our strategic team will help you create and develop a cost-effective and profitable fundraising programme.


At On we like to help you understand what makes us a leading fundraising agency. Our most popular workshop, the Behavioural Fundraising Masterclass, will leave your team with the behavioural economics know how to make every appeal a success. We also run workshops on fundraising staples, including Proposition, Products, Events, Fundraising Programmes and Legacy. Want to tap into more On expertise? Get in touch and find out if we can tailor a workshop for you!

Data & Insight

Qualitative & Quantitative Research

At On we deliver actionable insights. Our team has over 10 years experience in conducting research, compiling findings and presenting results. Our aim is to learn as much about you and your supporters as possible, so we can find that nugget of insight that will transform your campaigns for years to come.

Our research services include Focus Groups, Interviews, Audience Profiling and Surveys.

Supporter Segmentation & Targeting

Working with you to understand your supporters, we build a segmentation program to visualise your supporter base, from new recruits to lapsed, and from standard to high value donors. After segmentation we’ll highlight engagement opportunities and advise on the best ask strategies for the segments created, to maximise return.

Post segmentation we recommend Targeting services for appeals where you can’t afford to miss the mark. By targeting the right supporters and the right time you can increase engagement, maximise ROI and accurately predict how the appeal will perform.

Mailing File Creation

On’s reputation as a leading DM agency is built on 20+ years off experience. Whether it’s a reminder or quick-turnaround emergency donor, your mailing file is in safehands. Our service includes deduplication, PAF verification, personalisation and test audience selection.

Lifetime Value Analysis

If you want to know your average supporter value, highest-yielding acquisition channels and where the retention opportunities are with your donors, you need to invest in a Lifetime Value Analysis. Working with you to understand you objectives, our analysis will uncover heaps of insight that you can use to inform your overall strategy. By providing the narrative behind the data we ensure that insight is easy-to-understand and our recommendations can be actioned quickly.

Personalisation & Optimisation

Need help making your appeals relevant to supporters? At On we work with you to understand what’s important to your supporters, then combine the creative and data to deliver tailored experiences that captures the attention of supporters, increasing engagement and value.

Our Optimisation services are built on a love of testing. By creating a fair test with a strong hypothesis you can be sure that we’ll deliver significant results, whatever you’re looking to optimise. We’ve helped clients with tests as simple as text size and as complex as supporter journeys. So, whatever your optimisation challenge, we’ll make a test that works.

Campaign Performance Analysis

Our insight experts will give you the knowledge you need to ensure your future campaigns run efficiently and resonate with your target audience. By understanding you campaign audience we can outline what elements of the campaign worked well and what can be improved for the next campaign.

Data Capture & Tracking

On’s Data Capture services ensure you’re getting the data and consent you need when you’re recruiting supporters. We can also help you create an incremental data capture plan to help you understand your supporters and what motivates them to donate.

Need help implementing tracking to help your measure the success of an upcoming campaign? Whether you’re running an offline, digital or integrated appeal, our tracking expertise will help you attribute response and revenue to your marketing activity.

Creative & Delivery

Design and Copywriting

On’s expert creatives can craft everything from concept stage through to final execution. Our art direction can span to photo shoots and illustrations – whatever it takes to bring your campaign to life. Our copy uses the most persuasive techniques in behavioural economics, including social nudging, to drive response and smash targets.


Launching an integrated campaign? Or just need a couple of banner ads? Either way, our studio is ready and raring to meet your advertising needs. We can create display ads, press ads, direct mail, out of home advertising, social media ads, film, radio – the list goes on, just give us a bell to find out more.

Video & Film

From DRTV, to short films for social media use, we’ve got it covered. We can write you a script, supervise the shoot, direct and oversee the production. Then we polish the final footage together. Film is a great way to catch attention on the big screen or the tiny mobile screen, so think as big as you like and we’ll make the footage that will hit your audience hard, wherever they are.

Emergency Response

Press ads, emergency mailings, tight turn arounds, urgent deadlines: we’ve got the quick-thinking team, the flexibility and the efficient processes to respond immediately when we are needed. If you’re a disaster relief charity, or perhaps you just want to show that your finger’s on the pulse, get in touch and we can get it arranged, stat.


Thinking of a rebrand or creating a new sub-brand? We can craft logos, product names and brand guidelines that express exactly who you are. Previous clients have included Battersea Dogs and Cats Home, WaterAid and ShelterBox.

Print Management

Want advice on the best and cheapest way to print your fundraising appeals? We can not only get the lowest print prices, but can manage the whole process for you. From pack design, specification and advice, to costing and proofing. We have a dedicated print manager and an expert client service team to do everything for you from start to finish.

Direct Mail Fulfilment

We have over twenty years’ experience of working with fulfilment houses and can offer expert advice on setting up and working with the best in the sector. Ask us for more details.

Media Buying & Management

We only partner with other fundraising specialists in order to buy the best priced and most effective media. Together with our partners we source, buy and manage all media channels from the national press, door drops, direct mail, inserts, out of home, TV, radio and digital. With years of testing and results behind us you can be confident of getting results from our recommendations, all seamlessly managed by your client service team every step of the way.

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07917 113 157

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